Audience Profile

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Questionnaire Results and Analysis

Here are the results and their evaluation for the questionnaire we held concerning our film opening. I was pleased to know that most of the details of our plot-line that we had planned were favoured by majority votes in many cases, it made me even more excited to film our opening! By analysing the responses from this questionnaire, my teammates and I were able to fill out many plot holes that we had and were able to come to a final conclusion with our story-line.

 Analysis was written by me on Powerpoint

Questionnaire

This is the questionnaire that my team and I used to make our survey for the audience research. The analysis can be found here.

Questionnaire was made by all of us on google docs

Audience Research

Production Team

Eman: Director, editor, interviewer, camerawoman
Nour: Camerawoman, editor, microphone handler
Ramsha: Editor, camerawoman, microphone handler
Sasha: Editor, camerawoman, microphone handler

Above is our focus group video. There were a total of six people; three boys and three girls who gave us their feedback. We made three people react to the opening of the movie 'Creed', while the other three reacted to 'Mission Impossible Rogue Nation'. The two film openings are quite different from one another. 'Creed' is a more serious film, whereas 'Mission Impossible' is more light heartedA bunch of different questions were prepared and asked to ensure that we would be able to get as much detail as possible to help us with our final product.

Generally, many of the students seemed to agree with what we had already known; that it was quite usual for males to have the lead role in the action genre, and that there was a need for more female leads to rise. However, surprisingly enough there were some people that mentioned that they preferred it the stereotypical way of females being played as 'the princess', saying that they preferred this order than the one we were thinking of following.

Even though we got such a response, the general vote went to having more stronger female leads which is why my team and I felt that it would be refreshing to break those stereotypes, and decided to stick with having a strong female protagonist. Although there has been a rise recently in terms of strong female leads, many people still agreed that it would be interesting to see one in our film opening.

A lot of things that we had planned beforehand were liked by the majority of our peers. Things such as the pace, the music, the font, were advised for us to use matching the concept of our film opening, which we were already planning to do so beforehand.

A question we decided to add last minute was the one on what type of ending they would have preferred for our film opening. This is because we were still confused as to how we wanted to end it. Out of all the options we gave to our peers, the two that got an equal amount of votes were 'lingering thought' and 'cliffhanger'.

This didn't really help us come to a conclusion as one cannot be done if the other is being used. Also because we had two completely different ways we could end the film opening if one or the other was chosen. At the end we decided to see how our filming would go and then we'll decide on how to end it based on our shots. Nonetheless, it is still quite interesting that both techniques had an equal amount of votes because they both leave different types of effects on the audience.

Due to this focus group we were able to understand more of what the audience would like to see. I was quite delighted to know that most of the things that we had planned were favoured by majority (such as font type and pacing). We did, however make a few changes to our soundtrack plans as many people claimed that soundtrack was something that didn't really effect them as they were too absorbed in watching what was going on.

Gender Representation Analysis

Presentation was made by me using emaze

Editing Analysis

The movie I have decided to analyse for its editing is ‘Million Dollar Baby’ as both of our film openings have the same concept-boxing. Since our film will contain both flashbacks and present time moments, the medium pacing of this film along with its smooth editing is something I hope that my team and I will be able to achieve in our film opening. By applying the type of pacing used in this film for our present time clips, I believe that its slower pace will be a nice contrast to the quick shots we plan to use for our flashbacks.

                                                    Analysis was written by me on Powerpoint

Narrative Analysis

Todorov’s narrative theory basically states that most plot-lines follow a similar path. There are five steps in this pattern:-

1. Equilibrium: This is the first part of the story, usually in which the characters are introduced, everything seems ‘normal’ at this point.
2. A disruption: A change occurs which disturbs the ‘normality’ previously mentioned.
3. Realisation: Main character(s) become aware of the change caused by the disruption. Todorov believes that this is the longest part in movies as the plot constantly intensifies.
4.  Restored Order: The main character(s) attempt to look for solutions to repair the damage and restore the problem so that they could bring back the normalcy.
5. New Equilibrium: The final part of the plot, the ending, in which the main character(s) resolve the problem and succeed in achieving the wanted normalcy.   

The film opening I decided to analyse for its narrative is 'Thor'. This is because the opening narrative- which is a flashback concerning Thor's father, Odin- contains all the elements of Todorov's theory mentioned above. Analysing this film opening was quite interesting as it didn't follow the usual flow of plots. The opening itself had its own equilibrium, disruption, and solution, different from the rest of the movie, but it helped in setting the scene and main plot. The idea my team and I came up with may not follow the usual flow either as we have decided to add in a lot of flashbacks to tell the main protagonists story. Although it may be difficult, we might be able to pull it off through the use of proper editing and techniques. I believe that challenging the stereotypical flow is a good choice to make as it sometimes creates interesting and unique ideas to present.

Analysis was written by me on Powerpoint